Kopi Tasinggat Social Campaign
TikTok + Instagram · +320% Follower Growth (3 bulan)
Geri Kristian Purba
Social Media Specialist based in Jakarta
About
Hello, I'm Geri — a fresh graduate of Communication Studies, UPN "Veteran" Jakarta with focus on digital strategy, content creation, and community management. I've handled social media presence for 5+ Indonesian brands (F&B, fashion, education) — combining storytelling sensibility with data-driven content optimization.
When I'm not crafting feeds, you'll find me reading Indonesian youth culture trends, walking around Jakarta hunting visual references, or watching stand-up comedy to sharpen my humor writing skills.
Projects
JEDA Magazine Launch Campaign
IG + Twitter Thread · 12 Editorial Posts · 4K Impressions
Ruang Iklim Content Calendar Q4
Climate Justice NGO · 90-day Plan · Carousel + Reels
Senandika Album Pre-launch
Music Brand · IG Story + Reels · 28 Day Drip
Personal Branding — IG Carousel Series
Communication Tips · 24 Posts · 8K Engagement
UMKM Jakarta — Community Manager Pilot
10 SMB Brands · WhatsApp + IG · 6 weeks
Work
- KKompas.com — Digital Marketing DivisionSocial Media InternJun 2024 - Sep 2024
3-month internship with the Kompas.com social team. Created 60+ short-form content pieces (IG Reels + TikTok) across the Science, Automotive, and Travel verticals. One Travel Reel reached 480K organic views. Also handled community engagement (DM + comment replies, sentiment tagging).
- TTasinggat Coffee Roaster — JakartaSocial Media Officer (Freelance)Jan 2024 - Present
Freelance contract managing Tasinggat's Instagram + TikTok end-to-end. 90-day content strategy cycles, feed + caption copywriting, photoshoot direction, response time SLA under 2 hours. Followers grew 320% in 6 months (4K → 17K).
- PPusat Studi Komunikasi UPN JakartaResearch Assistant — Digital Culture StudiesSep 2023 - Jun 2024
Research assistant at the campus communication studies center for 2 research projects: (1) TikTok media consumption among Gen Z Jakarta, (2) SME representation on Instagram marketplace. Co-authored 1 conference paper (National Communication Studies Symposium 2024).
Education
- UUPN Veteran Jakarta — Faculty of Social and Political SciencesBachelor of Communication Studies (S.I.Kom)Aug 2020 - Jul 2024
GPA 3.74/4.00 (Cum Laude). Concentration: Digital Communication + Media Strategy. Thesis on brand engagement strategy for Indonesian F&B SMEs on TikTok.
- SSMA Negeri 78 JakartaSenior High School — Social Sciences (IPS)Jul 2017 - May 2020
Social Sciences track. Active in Journalism + Cinematography extracurriculars — Editor-in-Chief of the school wall magazine in 2019.
Additional
- BBEM FISIP UPN JakartaHead of Public Relations DivisionAug 2022 - Jul 2023
Led the PR team for BEM FISIP UPN. Coordinated media relations + campus event publicity for 8 major programs (capacity 200-2,500 attendees). Grew BEM's Instagram from 1.2K → 6.8K followers during my term.
- KKomunikator (Student Magazine UPN)Editor in Chief — Digital EditionSep 2022 - Jun 2024
Led Komunikator's transition from print to digital-first. Restructured editorial workflow for cross-platform content production (IG carousel + Twitter thread + Web article). Distribution reached 40K monthly readers.
- AAIESEC UPN Jakarta — Marketing DepartmentMarketing VolunteerJan 2022 - Dec 2022
Marketing volunteer for AIESEC UPN. Designed + executed 4 campaigns for international internship and exchange programs (target audience: Indonesian undergraduate students). Reached 280 sign-ups.
Recognition
Best Thesis — Digital Communication
Faculty of Social and Political Sciences, UPN Veteran Jakarta
2024CertificateWinner — Indonesia Student Marketing Competition (ISMC)
Indonesian Student Marketing Association
2023CertificateTop 10 — TikTok Creator Bootcamp Indonesia
TikTok Indonesia Creator Academy
2023CertificateDean's List — Semester 5, 6, 7
Faculty of Social and Political Sciences, UPN Veteran Jakarta
2022 - 2023CertificateOutstanding Student Scholarship (Beasiswa Unggulan)
Ministry of Education, Culture, Research, and Technology
2021 - 2024Certificate
Certificates
Meta Social Media Marketing Professional Certificate
Sep 2024 ViewHubSpot Social Media Marketing Certified
Aug 2024 ViewGoogle Digital Marketing & E-commerce Certificate
Jul 2024 ViewMeta Blueprint — Media Buyer Certified
May 2024 ViewTikTok Creator Academy — Brand Campaign Specialist
Apr 2024 ViewCopywriting Mastery — Hook & Storytelling
Feb 2024 ViewContent Strategy — Northwestern University
Jan 2024 ViewBrand Storytelling for Digital Media
Nov 2023 ViewAdobe Express + Canva Specialist
Sep 2023 ViewTOEFL ITP — Score 580
Aug 2023 View
Skills
Social Media Strategy
Content Pillars · Editorial Calendar · KPI Mapping
Content Creation
IG Carousel · Reels · TikTok · Twitter Thread
Copywriting
Hooks · Captions · CTA · Long-form Caption
Community Management
DM Triage · Comment Moderation · Sentiment Tagging
Paid Social Ads
Meta Ads Manager · TikTok Ads · Boost Optimization
Analytics & Reporting
Instagram Insights · TikTok Analytics · Looker Studio
Influencer Outreach
Micro-influencer · KOL Brief · Negotiation
Visual Design Basics
Canva · Adobe Express · Figma · Photoshop fundamentals
Video Editing
CapCut · InShot · Reels-native · Premiere Pro fundamentals
Trend Spotting
TikTok Discover · Trends.id · IG Reels Audio
Brand Voice & Tone
Voice Guideline · Style Sheet · Editorial Tone
Crisis Communication
Response Protocol · Sentiment Recovery · Stakeholder Comms
Tools
Meta Business Suite
TikTok Ads Manager
Twitter / X Ads
Google Analytics 4
Looker Studio
Canva Pro
Adobe Express
Adobe Photoshop
Figma
CapCut
InShot
Hootsuite
Buffer
Later
Sprout Social
Notion
Google Workspace
Slack
Trello
Loom
Recommendations
Geri demonstrates a rare combination of research rigor and creative execution. His thesis on Indonesian SMEs on TikTok wasn't just strong analysis — it was backed by real content marketing case studies he created himself.
View Letter
Self-directed and trend-savvy. Geri shipped 60+ pieces of content in 3 months with consistent quality, and one of his Reels went viral at 480K views. He understands both data and voice — a rare combination in a fresh graduate.
View Letter
Our brand grew 320% in followers in 6 months under Geri's management. But more importantly: he understood our brand voice from day one, writes captions like a true insider, and rarely needs revisions. Highly recommended.
View Letter